Home' Advocate Communications : Fiordland Advocate 19 May 2011 Contents FAMILY'S
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Local, Loyal and Loving it!
19 May, 2011
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Four Fiordland College students are excited
about the prospects for their new business
venture after it was judged to have the
greatest growth potential at the Southland
Young Enterprise Trust's mid-year awards
The Young Enterprise Scheme is a
nationwide experiential business
programme where secondary students
set up a company, create real products
or services, and make real profit or loss.
Sixteen companies representing six
Southland schools were entered in the
Fiordland College was represented by Philip
Crouchley, Ryan Peychers, Sam Dainty
and Jackson Larrivee who have formed a
company called AppTrap through which
they plan to produce an iPhone application
providing information on goods and services
for visitors to Fiordland. To raise the capital
to fund the development of the application
the company has secured a contract with
the Department of Conservation to build
stoat traps which will be used as part of
the Kids Restore the Kepler Project. A key
part of their trap contract has been their
development of modifications to make the
traps kea proof. In some areas keas have
learned that they can spring the traps by
pushing sticks into them.
Every aspect of the project has been a
learning curve for the Year 12 students
-- from how to set up and run a business,
and teaching themselves the computer
programming skills needed to create the
application, to the practical and inventive
skills needed to make the traps.
The boys have part-time jobs in the
hospitality industry and it was their
observations about how heavily tourists
relied on iPhones, iPods and iPads that
seeded their business idea.
"We're aiming for a complete offline tourist
guide to Fiordland," Philip said.
Offline is a crucial element. The AppTrap
team were keenly aware of Fiordland's
limitations when it came to wireless
broadband and cellphone coverage. Their
app will enable visitors to download all the
information they need before they get here
and be able to access it even when they're
out of coverage.
The Young Enterprise Scheme is a year-long
competition which is judged progressively
from a product's conception to its eventual
production and success or otherwise in the
marketplace. The regional winner, decided
at the end of the year, will represent
Southland in the national finals.
However, the AppTrap members hope their
idea will have longevity far beyond the
scope of the competition.
"This could set us up," Philip said.
Last week's competition saw the team take
three of the six awards on offer. They won
the Environment Southland award for most
environmentally friendly product or service,
the South Port NZ award for the company
with highest growth potential and the
Southland Chamber of Commerce award for
best Dragon's Den presentation.
For their efforts they pocketed $800 in prize
money which they will use to buy materials
for their stoat traps.
The next stage will be the assessment
of business plans which must be submitted
by May 20.
Ryan said they had great community,
school and family support. His father was
on the Fiordland Conservation Trust which
was a partner in the Kids Restore the
Kepler project, Philip's dad worked for the
Department of Conservation, Sam's dad
was a photographer who had helped with
images for the program while Jackson's
father had offered the perspective of the
local business owners who they were
ultimately trying to sell advertising space to.
A prototype of their application is nearing
completion after which they will be
marketing it to local businesses -- in
effect, selling advertising pages within the
application. Once complete, the application
will sell on the Apple App Store for $1.29.
Fiordland College Young Enterprise Scheme team members (from left) Philip Crouchley, Ryan
Peychers and Sam Dainty whose company AppTrap was judged to have the highest growth
potential at the Southland Young Enterprise Trust mid-year awards last week. Absent from the
photo is Jackson Larrivee.
By Kirsty Macnicol
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